Originate creative typographic solutions in response to design specifications and parameters 5. Practice the basic steps of the design process in relationship to typographic design: problem identification, research, objectives and rationales, ideation, visualization, and documentation. Design with individual letters, words and short phrases for communication purposes 3. Apply basic visual elements and principles of design to typography 2. When students have completed this course they should be able to: 1. During the course of the semester and in the context of studio projects students build conceptual and technical skills to develop effective typographic communications they explore the function of typography (relationship between content and form, legibility, function and expression), typography’s visual form (typefaces, their families, anatomy and classification) and structure (x-height, sizes, weights, spacing, alignment and composition) and typographic elements and principles.Ĭourse Learning Outcomes. The course includes a series of lectures, readings and studio projects that situate typographic practices in a historical context and addresses the themes and discourses typography is concerned with. Robert Bringhurst, The Elements of Typographic Style This course provides students with an introduction to typography from a variety of perspectives and relates the subject to the broader field of visual communication. Typography is the craft of endowing human language with a durable visual form.
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